品牌设计 Brand design

杭州G20峰会环境导视
Environmental Guide Signs for the G20 Hangzhou Summit

2016杭州G20峰会是主导全球经济风向的首脑级峰会,为更好地展现杭州崭新面貌,杭州市政府对市区公共空间的环境导视进行了全面的提升。

立足杭州千年的人文底蕴与开放活力的现代城市形象,以历史与现代的碰撞、文化与交流的对接为出发点,在导视标牌造型上以现代设计语言表达杭州的时尚与活力;在色彩运用上选择沉稳大气的色调,体现千年传承的人文底蕴。同时结合公共系统中的不同应用,有效实现了历史与现代、东方与西方的对接与融合。

G20 Hangzhou Summit is a summit indicating the direction of the global economy. To better display Hangzhou’s brand-new appearance, Hangzhou Municipal Government upgraded the environmental guide signs in urban public spaces extensively.

Based on Hangzhou’s cultural deposits through thousands of years, open and energetic modern city image, with the collision of history and modern times, the connection between culture and communication as the starting point, the guide signs are shaped to express Hangzhou’s fashion and vitality via a modern design language; the use of color displays Hangzhou’s cultural deposits passed down through thousands of years by selecting calm and majestic hues. Meanwhile, based on different applications in the public system, the connection and fusion of history and modern times, eastern and western cultures are effectively realized. 

  • 地点:浙江省杭州市

  • 客户:杭州市政府

  • Location: Hangzhou City, Zhejiang Province

  • Client: Hangzhou Municipal Government