项目位于杭州城北，总建筑面积逾33万平方米，集娱乐、休闲、购物、办公于一体的大型综合商业体，倡导“24小时不夜城”的一站式购物休闲生活。根据项目商业体特征，在整体导示系统的规划制作上，突出标识造型的创新。采用不同形式的标识造型，结合香槟色调，营造出优雅而又高端的商业氛围，又给消费者提供清晰的购物导向指引。

The project is located in the north of the city of Hangzhou, a total construction area of over 330 thousand square meters, a large integrated commercial body entertainment, leisure, shopping, office in one of the advocates of "one-stop shopping leisure life 24 hours a night city". According to the characteristics of the business of the project, in the planning of the overall guidance system, highlighting the innovation of the logo. The use of different forms of logo modeling, combined with champagne tones, to create an elegant and high-end business atmosphere, but also to provide consumers with a clear shopping guide.