Da Chen Dao
Dachen Island is located in an island area with a forest coverage rate of 50-60%. It is a provincial Marine forest park. In the design process, the protection and proper utilization of the local environment should be considered, as well as the impact of natural factors such as typhoon, moisture and sea water.
Based on the local characteristic elements and culture of Dachen Island, the design fully considers the coordination with the environment. The brand body adopts the simple and atmospheric square shape, which looks stable and echoes the simple and natural folk customs, and can also have a certain stability. Color in order to prevent the guide color lightness and the environment is too close to the fusion is not easy to identify, so the use of dark brown as the main color, both harmonious and prominent, at the same time derived from different lightness of brown as an auxiliary color application, and red and yellow as a warning color.
In order to make the guide and the environment more integrated, we added the wood texture into the guide, while adding the da Chen Island unique stone as an ornament, with its unique color close to brown but irregular lightness of the color, increase the change of the guide color, making the guide harmonious, natural, interesting.