2024年，中秋节来临之际，我们为诚食善粮公益机构设计了一款由“月饼与茶叶”组合而成的礼盒，取名为《稻心如月》，作为中国最重要的节日礼赠，传递该品牌“敬天爱人”的理念。
礼盒包装创意以“稻心如月，敬天爱人”为核心设计理念，基于产品“米月+茶叶+茶杯”为设计依托，营建“以茶会友‍‍、举杯成双、稻心如月、人月两圆、‍‍‍相谈甚欢”的和谐画面。视觉设计以四幅插画作为有形传递的形式，结合圆月的主视觉，外简内丰。同时，结合特殊工艺与材质，带来光影的变化，使视觉上的变化更加丰富。
插画创意内涵：
稻心——以兰花的姿态描绘稻谷，君子如兰身处幽谷也能绽放怡然清香，自强不息。如月——满月高悬于空，波光粼粼的湖面映射出内心的倒影，追求内心的纯净与圆满。敬天——以月的阴晴圆缺、星月变换表达自然之理，自然之理无垠、人间之事纷扰，始终坚守基准，保持敬畏之心，持正而行。爱人——赠人玫瑰手留余香，以利他心处世。
2024年上市之后，填补了以月饼+茶叶为礼盒的新产品空白，使诚食善粮有了更好的销售量，并且较好的传递了品牌的核心理念——敬天爱人。
诚食善粮品牌：是一家践行利他哲学的社会企业，以不忘初心，守护大地为使命。扩大无农药、无化肥、无除草剂的自然生态种植面积，守护土地、保护环境，让更多家庭吃上自然生态种植的安全放心粮食，同时保障更多农民有稳定而又长远的收入。

As the Mid-Autumn Festival approached in 2024, we designed a gift box for the Chengshi Shanliang public welfare organization, combining mooncakes and tea. Titled Rice Heart Like the Moon, this gift box, intended as a festive offering for China's most important holiday, conveys the brand's philosophy of "Respecting Heaven and Loving Humanity". The packaging creativity is centered on the core concept of "Rice Heart Like the Moon, Respecting Heaven and Loving Humanity", relying on the product combination of "rice mooncakes + tea + teacups" to create a harmonious scene of "gathering friends over tea, raising cups in pairs, rice heart like the moon, man and moon both whole, and chatting merrily". The visual design uses four illustrations as tangible carriers, combined with a main visual of a full moon, balancing simplicity on the outside with richness inside. Meanwhile, special techniques and materials are integrated to create light and shadow changes, enriching the visual dynamics.
Creative Connotations of the Illustrations:
Rice Heart: Depicts rice in the posture of an orchid, symbolizing that a gentleman, like an orchid, can bloom with a pleasant fragrance even in a remote valley, embodying perseverance and self-improvement.
Like the Moon: A full moon hangs high in the sky, and its reflection shimmers on the rippling lake, mirroring the pursuit of inner purity and completeness.
Respecting Heaven: Expresses the principles of nature through the moon's waxing and waning, and the rotation of stars and moon. As natural laws are boundless and human affairs are complex, one should always uphold standards, maintain awe, and act with integrity.
Loving Humanity: Like how giving roses leaves fragrance in the hand, it advocates living with an altruistic heart.
After its launch in 2024, the gift box filled the market gap for mooncake-tea combo products, boosting Chengshi Shanliang's sales and effectively conveying the brand's core philosophy—"Respecting Heaven and Loving Humanity".
About Chengshi Shanliang Brand: As a social enterprise practicing altruistic philosophy, it is committed to the mission of staying true to its original aspiration and safeguarding the earth. It aims to expand the area of natural ecological planting free of pesticides, fertilizers, and herbicides, protect the land and environment, enable more families to enjoy safe, ecologically grown food, and ensure farmers have stable and long-term incomes.