盐城麋鹿风情小镇

Yancheng Elk Town

麋鹿风情小镇是以麋鹿生态保护区资源为依托,集生态旅游、健康养生、休闲度假、体育竞技、文化传承、动物研究和科普教育于一体的森林湿地特色风情小镇。标志整体图形采用开放式的艺术表现,品牌形象开放包容,体现出以盐城文化为背景的特色小镇形象。我们采用形似鹿角的几何元素代表麋鹿文化,跳跃的麋鹿构成了建筑形态,以童趣的方式展现了小镇作为旅游目的地的新型概念,让游客身临其境;巧妙的图形又似林木,代表自然生态,凸显大丰文化的同时,呼应生态旅游、绿色旅游的观点。圆形的上半部分如旭日东升,寓意着蓬勃的朝气;下半部分水天一色的独特风光,展现着海滨小镇的风韵,突出了身在此处的悠闲自在。色彩应用渐变色系,与国际接轨,表现了小镇悠闲轻松的氛围,大自然由五彩斑斓的万物组成,因此缤纷的色彩是大自然的象征,增强了视觉张力。

Based on the resources of elk ecological reserve, elk style town is a Forest Wetland style town integrating eco-tourism, health preservation, leisure and vacation, sports competition, cultural heritage, animal research and popular science education. The overall logo graphic adopts an open artistic expression, and the brand image is open and inclusive, reflecting the image of a characteristic town with Yancheng culture as the background. We use the geometric elements like antlers to represent the elk culture, and the leaping elk forms the architectural form, which shows the new concept of the town as a tourist destination in the way of children's interest, so that tourists can experience it; the ingenious figures are like trees, representing the natural ecology, highlighting the Dafeng culture, while echoing the views of eco-tourism and green tourism.The first half of the circle, like the rising sun in the East, implies vigorous vitality; the second half, with its unique scenery, shows the charm of the seaside town and highlights the leisure here. The application of gradual color system, in line with the international standards, shows the relaxed atmosphere of the town. Nature is composed of colorful things, so the colorful colors are the symbol of nature and enhance the visual tension.

品牌形象设计 - 景区小镇 - 江苏盐城

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