Yancheng Elk Town
Based on the resources of elk ecological reserve, elk style town is a Forest Wetland style town integrating eco-tourism, health preservation, leisure and vacation, sports competition, cultural heritage, animal research and popular science education. The overall logo graphic adopts an open artistic expression, and the brand image is open and inclusive, reflecting the image of a characteristic town with Yancheng culture as the background. We use the geometric elements like antlers to represent the elk culture, and the leaping elk forms the architectural form, which shows the new concept of the town as a tourist destination in the way of children's interest, so that tourists can experience it; the ingenious figures are like trees, representing the natural ecology, highlighting the Dafeng culture, while echoing the views of eco-tourism and green tourism.The first half of the circle, like the rising sun in the East, implies vigorous vitality; the second half, with its unique scenery, shows the charm of the seaside town and highlights the leisure here. The application of gradual color system, in line with the international standards, shows the relaxed atmosphere of the town. Nature is composed of colorful things, so the colorful colors are the symbol of nature and enhance the visual tension.