导视设计 Sign design

杭州京杭大运河导视规划设计
The Grand Canal Hangzhou

京杭大运河始凿于春秋,至今已有2500多年的历史,全长约1794公里,是世界上里程最长、工程最大、最古老的人工运河,是中国古代劳动人民创造的一项伟大工程,是至今活着的、流动的重要人类文化遗产。京杭大运河(杭州段)北起余杭塘栖,南至钱塘江,全长约39公里。
2002年杭州市委、市政府正式启动大运河杭州段综合整治与保护开发工程,对运河水质、景观、桥梁、道路、古街、古建筑等进行全面提升改造。2017年,我们为京杭大运河杭州段量身打造了一套专属的标识系统,以大运河的千年历史文化沉淀为出发点,主要标牌整体造型沉稳庄重,在此基础上融合中国色中的水墨黑、米黄、夕阳红、乳白四种主要配色,让标牌整体更趋于现代化,让游客宛如走入天然博物馆一般。河边的标牌我们主要使用夕阳红配色,给游客一种潜意识的危险警示心理暗示,而造型上也解决了救生圈的放置问题。整套标识系统设计恰到好处,与周围环境建筑浑然一体,不抢眼,但却也合理解决了景区游客导向问题。
现在京杭大运河(杭州段)两岸已形成了一条以自然生态景观为核心主轴,以历史街区、文化园区、博物馆群、寺庙庵堂、遗产遗迹为重要节点的文化休闲体验长廊和水上旅游黄金线。


Chisel in in The Spring And The Autumn(The early part of the Zhou Dynasty) the beijing-hangzhou grand canal, has been 2500 years of history, about 1794 km, is the longest distance in the world, the largest and oldest canals, is China's ancient working people create a great project, is still alive, the flow of important human cultural heritage. The beijing-hangzhou grand canal (hangzhou section) north yuhang tangxi, south to the qiantang river, about 39 km.
In 2002, hangzhou municipal party committee, municipal government officially launched the comprehensive improvement of the grand canal, hangzhou section and protection development engineering, water quality in the canal, landscape, Bridges, roads, five-arched stone, ancient buildings to conduct a comprehensive promotion. In 2017, we measured the beijing-hangzhou grand canal hangzhou section to create a set of exclusive identification system, with the grand canal of one thousand - year - old culture precipitation as a starting point, the main signs integral modelling composed grave, on the basis of the water in the fusion of Chinese color black, cream-colored, sunset, milky white four main color, let sign whole tend to be more modern, let visitors like to natural museum. River sign we mainly use the sunset color, to give visitors a subconscious risk warning psychological suggestion, but also solves the life buoy on modelling placement. Marking system design of a complete set of perfect, with the surrounding environment building one integrated mass, do not grab an eye, but it is also reasonable to solve the problem of the scenic area tourist guide.
Now the beijing-hangzhou grand canal (hangzhou section) on both sides has formed a natural ecological landscape as the core shaft and the historical block, cultural park, museum, temple buddhist nunnery, heritage sites for important nodes in the experience of leisure culture corridor and water tourism golden line.

    客户:杭州运河集团
    地点:浙江省杭州市
    Client: Hangzhou Canal Group
    Location: Hangzhou City, Zhejiang Province