导视设计 Sign design

杭州龙坞茶镇导视规划设计
Hangzhou Dragon Tea Town

高山流水间,寻找“茶”的精神文化之源。
龙坞茶镇——十大名茶之首的龙井茶故乡。
2017年7月,盛世传奇标识受绿城集团、蓝城集团邀请,为龙坞茶镇量身打造形象标识。以古典音乐“高山流水”为创意起点,受此启发,“高山流水龙中游”成为场地上的艺术主题。龙作为一个显性视觉符号,被标识以“藏”的方式内化,呈现出极简宋代美学的艺术气质与设计感。整个标识由154根高低不一的方管,经过错落有致的排列,给人以浑然天成之感。夜间结合灯光动画效果,更是让人心生欢喜——茶敬客来茶当酒,云山云去云作车。
游走于龙坞茶镇,沿路两边绿草如茵,抬眼所见是红色外墙、青灰色面砖、木色窗框的仿古建筑,不同色调的外墙搭配精致的拱门和露台,与周边山水、茶园争相辉映,整体标识相得益彰。
龙坞茶镇坚持以打造 “中国茶叶第一镇”、“国家级5A级风景区”和“国际一流会奖旅游目的地”三位一体的特色小镇为总目标,重点做好茶与旅游、文化、科技、艺术会展等相关产业的有机融合,打造一个涵盖“喝茶、饮茶、吃茶、用茶、玩茶、事茶”全产业链的历史经典特色小镇,成为弘扬茶文化、发展茶产业的世界之窗。


Mountain stream, looking for the source of the spirit of "tea" culture.
Dragon tea town - the first of the ten famous tea longjing tea in my hometown.
In July 2017, the now legendary logo greentown group, blue city group invited, tailored for the town of dragon tea logo image. For a classical music "picked" as the creative starting point, inspired, "dragon mountain stream middle" became the subject of art on the site. The dragon as a dominant visual symbol, is identified in the form of "Tibet" internalization, present a minimalist song dynasty aesthetic feeling of artistic temperament and design. The whole logo by 154 different square tube, through the arrangement of strewn at random have send, give a person with the feeling of like nature itself. Night lighting animation effects, is to let the heart was pleased - tea to the guest to tea when wine, car yunshan cloud to cloud.
Wandering in the town of dragon tea, grass on both sides along the way, lift eye can see is red walls, green gray brick, wood color frame of antique buildings, the exterior wall of different color is tie-in and delicate arch and terraces, and the surrounding landscape, tea plantations to reflect, the whole logo.
Dragon tea town to create "the first town of Chinese tea", "national 5 a grade scenic spot" and "the international first-class award tourism destination" trinity, the characteristics of small town as the total goal focus on tea with tourism, culture, science and technology, art exhibition, the organic integration of related industries, to build a covered with "a cup of tea, tea, tea, tea, play tea, tea" the history of the whole industry chain classic characteristic town, promote the tea culture, development of tea industry of window of the world.


    客户:绿城集团、蓝城集团
    地点:浙江省杭州市
    Client: Greentown、Bluetown
    Location: Hangzhou City,Zhejiang Province