苕溪汤汤，白鹤巍巍。这座历史悠久的美丽小城——瓶窑, 坐落在杭州市北部、余杭区西部。瓶窑镇内秀丽景观与名胜古迹相映生辉，山、水、林、田等自然景观俱全，同时也是世界文化遗产良渚古城遗址的所在地。
结合瓶窑景区镇特有的地域人文，加入良渚时期富有特色的玉琮等元素，简洁流畅的现代牌体造型，除了让游客得到更好的指示引导服务外，让崭新的标识导视系统成为瓶窑镇面貌和文化的代表。在标识规划愿景中，提出了回归瓶窑景区镇的项目本质，将导视作为文化传递的媒介，通过文明，看见城市，透过历史，展望未来，助力瓶窑镇整体形象的提升。

Shao Xi soup soup, white crane wei wei. This beautiful town with a long history - bottle kiln, is located in the north of Hangzhou, Yuhang district in the west. Pingyao town beautiful landscape and scenic spots and historic sites, mountains, water, forests, fields and other natural landscape, but also the world cultural heritage site liangzhu ancient city site.
Combined with the unique regional culture of pingyao scenic area, the addition of unique elements of Liangzhu period, such as jade cong, simple and smooth modern brand body shape, in addition to better guidance services for tourists, let the brand new logo guide system become a representative of the appearance and culture of Pingyao town. In the vision of logo planning, the project is put forward to return to the essence of the town of bottle kiln scenic spot, and guide the town as a medium of cultural transmission, through civilization, see the city, through history, look into the future, and help improve the overall image of the town of bottle kiln.