水东大景区

Shuidong Scenic Area

安徽宣城的水东古镇历史悠久,老街中典雅的徽派修建与青石板街道相映成趣,更显盎然古意与和风皖韵。
“水东”一词源于16世纪,在此以16条线作为设计依据,八条线作为水运之船,余下八条作为倒影,两者互相呼应,自然联想到水,寓意水东因水而兴的渊源;添一笔马头墙,更具极强的徽派印象,后从中贯通,既如古镇街道车辙的痕迹,又同象形的“水東”二字。;而线条宛若水东琥珀蜜枣纹理与枣木梳锯齿,加上枣形的印章凸显水东蜜枣文化,如一佩戴水东胸章之人,以开怀之态欢迎八方来客。配色上在保留徽派建筑的黑白灰主色调上,将马头墙印为胭脂红,如水墨画中的江南女子面颊上的那一抹胭脂红,让人过目不忘。

Shuidong ancient town in Xuancheng, Anhui Province has a long history. The elegant Hui Style Construction in the old street is more ancient and harmonious than the Qingshiban street.
The word "Shuidong" originated from the 16th century. It takes 16 lines as the design basis, eight lines as the ships of water transportation, and the remaining eight lines as the reflections. The two echo each other, and naturally associate with water, implying the origin of Shuidong's prosperity due to water. Adding a horse head wall, it has a strong Hui school image, and then it runs through, both like the traces of the ruts in the streets of the ancient town, and the same pictographic word "Shuidong". The lines are like the texture of Shuidong amber jujube and the sawtooth of jujube wood. The jujube shaped seal highlights the culture of Shuidong jujube. Like a person wearing Shuidong badge, he welcomes visitors from all walks of life in a happy manner. In the color matching, on the basis of retaining the black and white gray main color of the Huizhou architecture, the Horsehead wall is printed as rouge, like the rouge on the cheek of the Jiangnan woman in the ink painting, which is unforgettable.

导视标识设计 / 品牌形象设计 - 景区小镇 - 安徽宣城

 

 

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