绍兴银泰城地处绍兴市区传统商业中心，总建筑面积约25万平方米，是绍兴首个集购物、餐饮、娱乐、生活于一体的大型品牌商业综合体。基于项目所倡导的国际、时尚、前沿的购物消费体验与现代生活方式，我们在导示系统上通过标识造型与色彩，充分体现这一商业特征。外部标识以地标性的精神堡垒，强烈展示商业的时尚格调；内部标识以香槟金与白色为基调，结合标识不同造型组合，营造简约时尚、现代大气的购物氛围。

Shaoxing Intime city is located in Shaoxing City, the traditional commercial center, with a total construction area of about 250 thousand square meters, is the first set of shopping, dining, entertainment, living in one of the large brand commercial complex in Shaoxing. Based on the international, fashion and cutting-edge shopping experience and modern life style advocated by the project, we can fully demonstrate the characteristics of the business. External logo to landmark Bastion, show a strong commercial fashion style; internal logo with champagne gold and white tone, with different identification model combination, to create a simple fashion, modern shopping atmosphere atmosphere.