金华市第二医院秉承“仁于心、精于医、惠于民”的院训，着力打造精神、老年、康复、心理及医养结合“五张金名片”。医院整体视觉以“茉莉雅韵·轻盈流畅”为核心理念，营造和谐治愈的医疗空间。
门诊主通道文化街精心打造了：“158号艺术文化街”，通过情绪抽屉、心语心愿墙、艺术作品墙等互动装置，为患者提供情感寄托与心灵疗愈，传递医院关怀。
IP形象设计深度融合茉莉花元素，呼应其纯洁、高雅与生命力的象征，与医院呵护生命的宗旨相契合。形象温暖治愈，生动体现医院文化内涵，进一步增强了环境的亲和力与整体辨识度。

The Second Hospital of Jinhua adheres to its motto "Benevolence in Heart, Excellence in Medicine, and Benefits for the People", and strives to build five "golden business cards": mental health care, geriatric care, rehabilitation, psychological counseling, and the integration of medical and elderly care services.
Guided by the core concept of "Graceful Jasmine Rhythm: Lightness and Fluidity", the hospital's overall visual design creates a harmonious and healing medical environment.
The main outpatient corridor has been elaborately transformed into the "No.158 Art and Cultural Street". Through interactive installations such as emotion drawers, wish walls, and art display walls, it provides emotional sustenance and spiritual healing for patients, conveying the hospital's care and warmth.
The hospital's IP image is deeply integrated with jasmine elements, echoing the flower's symbolism of purity, elegance, and vitality, which aligns perfectly with the hospital's mission of safeguarding lives. With a warm and healing presence, this vivid image fully embodies the hospital's cultural connotations, further enhancing the affinity of the environment and the hospital's overall recognizability.